Hey! I'm Juliana Mary, and I created Styled to Sell for stationers like you.
A few years ago I was a side-hustling stationery designer & calligrapher who struggled to attract dream clients. I was completely lost, disheartened, and wondered if I could really hack it as a creative entrepreneur.
Then, I discovered the power of having a defined aesthetic and how having beautiful imagery can transform your business.
I'm handing over my exact process on how I create images that...
attract your dream clients,
set you apart in the market, and
transform your business from "meh" to "amazing!"
Can I ask you a question?
The last time you posted to Instagram, listed a new invitation suite on Etsy or your Website, or pinned an image to Pinterest, what happened?
Did you get a new client?
Did you generate new inquiries?
Did you have dozens of comments?
Did your pin go viral (or at least get more than a handful of views)?
If you're like 99% of the stationers I talk to, the answer is probably "no". And honestly, that really sucks.
If you've spent the time and energy honing your craft and you offer a really beautiful product, it is a waste and a shame that people aren't finding you or connecting emotionally with you.
I know first hand how discouraging that can feel, and I don't want that for you one second longer.
If you've ever felt like your work wasn't getting the attention you want or getting you the types of clients you dream of working with, then it's time to make some changes and transform how your business is being seen.
I created Styled to Sell because I believe your work deserves to be seen and to be discovered by your dream clients. This course was created for YOU.
I believe in you and want you to be equipped with every tool so you can have the business you want. I want your inbox to be flooded with new clients, your instagram posts blowing up because the imagery is so beautiful, your pins to go viral and wedding planners knocking down your door to share your work.
MODULE 1
Defining Your Brand Style
Do you have a brand aesthetic and style that draws in your dream clients every single day? I'm not talking just about your logo, I'm talking about the overall aesthetic that sets your business apart in the market, attracts exactly the type of clients you want to work with, and sets up your business for long term success.
Does your Instagram, Etsy, and Website look like everyone else's? Are you struggling to stand out?
In Module 1 I'll walk you step-by-step through discovering your unique aesthetic and how to create a visual reference you can refer to time and again.
What does that mean for you?
You will attract the right people who are your dream clients
You will discover your unique voice and what sets you apart in the market
You will be proud of the images you share and your online presence will reflect who you are and what you stand for
Your Instagram Feed, Etsy Shop, and Website will finally be cohesive, beautiful, and unique
This module will be released February 20, 2020
MODULE 2
Visual Storytelling
Do you feel like your images are all over the place? Are you confused about what to include in the image?
With a defined aesthetic you can finally start telling your story in an authentic, beautiful way. Module 2 expands on your new found confidence and explores in-depth how to write a creative brief that informs how to style a flatlay, what props to use (and what to leave out), and how to gather inspiration and curate your idea.
What does that mean for you?
Your images will not just look beautiful, but will be engaging and connect emotionally with your dream clients
You will stop wasting time and money buying props that don't fit your story
You will learn to curate a prop collection that you can use time and again (saving your money and bringing consistency to your imagery)
This module will be released February 27, 2020
MODULE 3
Styling & Composition
Here's where we get down to business! Have you tried styling your work at home and for some reason it just never looks "quite right"?
Good styling comes down to 3 elements: lighting, composition, and balance. In this module I will be sharing everything I know about creating flatlays that engage your audience, keep their attention, and stops the scroll.
During a styling demo, I will share in detail how to achieve clear, bright images using natural light, how to select props that enhance your image without taking over, how to feature your work as the main product, and how to layout your images for best results on Instagram, Facebook, Pinterest, Etsy and your Website.
What does that mean for you?
You will feel confident laying out your work and potential clients will take notice
Your stationery will look amazing and attract the right clients
You will know how to achieve professional results every time you style your work
You will know where and how to place props so they add to your story, without taking attention away from your work
This module will be released March 5, 2020
MODULE 4
Smartphone Photography & Editing
Do you worry that without expensive equipment you won't get professional results?
When I started styling I was using nothing more than my smartphone and a free editing app.
Smartphones cameras have come a long way and I'm going to share with you how to use what you have to get great results for your online media. We'll also go step-by-step in how to use my favorite (free!) editing app right on your phone to achieve beautiful results, bright whites, and gorgeous contrast.
What does that mean for you?
You can rest easy knowing you already have all the equipment you need to create beautiful flatlays
You'll feel confident styling, snapping, and editing images of your work so you always have fresh content to share online
You no longer have to rely on styled shoots or wedding photographers to get the images you need to sell your work
This module will be released March 12, 2020
There's even more!
As a Founding Member of Styled to Sell, you will receive a number of special bonuses including:
- BONUS: Find out my go to lenses for shooting with my DSLR
- BONUS: Get my Pinterest for Stationers Guide so you can market your work and attract even more clients
- BONUS: Flatlay Templates perfect for beginners and when you’re feeling stuck. These templates show you exactly where to place each piece of a suite for Pinterest, Etsy, and Instagram for a perfect flatlay every time
- BONUS: Lifetime access to my course “Buying & Curating Your Perfect Prop Collection” (coming soon!)
- BONUS: Get a complete listing of my favorite props and exactly where I buy them (backdrops, too!)
Two easy ways to enroll right now
Whatever your budget, I want this course to be accessible so I've set up two different payment options:
FAQs
Is this course right for me?
If you are a stationery designer, calligrapher, or artist and you:
- struggle to attract your dream clients
- want to get noticed on Pinterest
- want to raise your prices
- want guidance defining your aesthetic
- want to build an audience on Instagram that loves your work
- are frustrated by social media marketing
- or you just want to know how to style better flatlays...
THEN THIS IS THE COURSE FOR YOU!
I'm super busy right now, can I go at my own pace?
Absolutely! This course is self-paced and you'll have lifetime access with updates upon each release. If you want to wait until slow season or just take it piece by piece, you can do that too!
Please note: for the first release of this course, content will be dripped weekly with LIVE demos and 1-1 feedback opportunities. You will have access to recordings of the LIVE demonstrations if you are unable to attend in person.
What if it doesn't work?
Investing in your business can be scary, but so rewarding. If you're passionate about growing your business and attracting the right types of clients, and you give this course your all for 2 modules and you're not happy, I'd be happy to give you your money back. See my course policies for more details.
Is enrollment always open?
No. Styled to Sell will be available periodically the year, but do not rely on joining during the next enrollment period. If you're looking to make changes in your business, now is the best time!
Should I be a photographer to enroll?
Nope! This course is designed for all skill levels with a special focus on beginners and non-photographers.